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Pharmaceutical companies have invested a lot of resources and energy in combating counterfeit drugs, but the results have been limited. This has not only damaged the economic interests of the companies, but also seriously threatened the health of the public. There are many reasons for this. First, the methods of counterfeit drug manufacturers are becoming more and more covert and complex. They use advanced technology and network channels to make the production and sale of counterfeit drugs more difficult to track. Secondly, there are loopholes and deficiencies in some aspects of the law. The punishment for counterfeit drug crimes is not strong enough to form an effective deterrent. In addition, the cooperation between regulatory departments is not close enough, and information sharing is not timely, resulting in the inability to form a joint force in the crackdown.

In this context, we need to explore new solutions. One possible approach is to strengthen technology research and development, and use big data, artificial intelligence and other means to improve the ability to monitor and identify counterfeit drugs. For example, by establishing a huge drug database, real-time comparison and analysis of drugs on the market can be carried out to detect abnormal situations in a timely manner. In addition, strengthening international cooperation is also crucial. The problem of counterfeit drugs has transcended national borders, and countries need to strengthen information exchange and law enforcement cooperation to jointly combat transnational counterfeit drug criminal networks.

At the same time, raising public awareness is also the key to solving the problem. The public should understand the harm of counterfeit drugs, learn how to identify counterfeit drugs, and actively participate in the fight against counterfeit drugs. The government and pharmaceutical companies can popularize the knowledge of counterfeit drugs to the public through publicity and education activities to enhance the public's awareness of prevention.

In short, it is an arduous and long-term task for pharmaceutical companies to combat counterfeit drugs. It requires the joint efforts of the government, enterprises, and all sectors of society to adopt a variety of measures and form a strong synergy to effectively curb the proliferation of counterfeit drugs and protect the health and safety of the public.