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Guan Leiming

Technical Director | Java

The collision between Ubisoft's Olympic Games promotion and new industry trends

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Part-time development offers many developers flexible work opportunities. They can use their spare time and their professional skills to undertake various development projects, which not only increases their income, but also expands their technical fields and network resources. This model breaks the limitations of traditional full-time work and allows developers to better balance work and life.

However, it is not always smooth sailing for part-time developers to take on projects. There are challenges in project management, communication and coordination, and quality control. For example, developers may take on multiple projects at the same time, which makes it difficult to allocate time, affecting project progress and quality. In addition, since the communication between part-time developers and clients is often not as close and timely as that between full-time teams, misunderstandings are prone to occur, resulting in the inability to meet project requirements.

Compared with Ubisoft's promotion of AC Revolution by using the Olympics, although one is a game marketing event and the other is a work model in the development field, they both reflect how to seek innovation and breakthroughs in a highly competitive market environment. Ubisoft attracted a large number of players' attention by combining with the Olympics, a global sporting event, and increased the game's popularity and sales. Part-time development is a more flexible and efficient way of working that developers have explored under the impetus of technological development and market demand.

For enterprises, part-time development work also has certain value. It can help enterprises reduce costs and obtain the required technical support in a short time. At the same time, enterprises can also learn about the latest technical trends and innovative ideas in the industry through cooperation with part-time developers, injecting new vitality into their own development.

However, companies should also be cautious when adopting the part-time development model. They should establish a sound project management mechanism, clarify the rights and obligations of both parties, and ensure the smooth progress of the project. At the same time, they should also pay attention to the protection of intellectual property rights to prevent technology leakage and infringement.

In general, part-time development as a new work model brings opportunities to developers and enterprises, but also brings a series of challenges. Only through continuous exploration and practice can we find the most suitable development path and achieve a win-win situation. Ubisoft's successful experience in promoting "AC Revolution" through the Olympics also provides a useful reference for other companies in marketing and promotion.

2024-07-29