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Guan Leiming

Technical Director | Java

The capital layout behind Oriental Selection and the new trend of the internet celebrity economy

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Taking Dongfangxuan as an example, the fluctuation of its stock price and the increase in holdings by public funds reflect the new attitude of capital towards the internet celebrity economy. Internet celebrities are no longer just a phenomenon in the entertainment field, but also a key link in the business layout. Behind this is keen insight into the market, risk assessment and long-term strategic planning.

The success of Oriental Selection is not accidental. Its unique live broadcast mode combines knowledge dissemination with product promotion, attracting a large number of viewers and consumers. This innovative mode has brought it high popularity and commercial value.

Public funds have invested heavily in Dongfang Selection, which is not only because they are optimistic about its development prospects and profitability, but also reflects the active layout of capital in the field of Internet celebrity economy. The participation of mixed securities investment funds has further promoted the flow of funds and the integration of resources.

However, there are also many uncertainties in the Internet celebrity economy. The market competition is fierce, and the audience's tastes are changing. Once there is a problem with the personal image and reputation of Internet celebrities, it may have a huge impact on related companies. For example, some Internet celebrities lose fans due to inappropriate remarks or behaviors, which in turn affects the interests of their partner brands and investment institutions.

For funds, investing in Internet celebrity-related companies requires careful risk assessment. Not only should the company's short-term performance be considered, but also its long-term sustainable development capabilities, market competitiveness, and changes in the industry's policy environment. At the same time, fund managers also need to pay close attention to the dynamics and reputation of individual Internet celebrities, as well as the company's brand building and marketing strategies.

From a social perspective, the rise of the internet celebrity economy has also brought some new problems and challenges. On the one hand, it provides a platform for many young people to showcase their talents and start businesses, promoting employment and economic diversification; on the other hand, excessive pursuit of the internet celebrity effect may lead to a distortion of social values, with some people overly pursuing superficial fame and short-term benefits, while neglecting the accumulation of knowledge and skills and long-term career planning.

For individuals, when participating in the Internet celebrity economy, they need to keep a clear mind and correct values. They should not just pursue traffic and attention at all costs, but should focus on improving their own quality and shaping their brand image. At the same time, they should also fully realize the uncertainty and risks of the Internet celebrity economy, and do a good job in risk management and career planning.

In short, the phenomenon of Oriental Selection and its connection with public funds show us the complex situation of the interaction between the Internet celebrity economy and the capital market. In future development, we need to look at the Internet celebrity economy more rationally, give full play to its positive role, and guard against possible risks and problems.

2024-07-29