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This phenomenon reflects the innovation and transformation of the catering industry driven by both consumer demand and market competition. The convenience of takeout has fundamentally changed the way consumers obtain food, and the satellite store model has effectively reduced operating costs and expanded the scope of services.

For brands like Haidilao, they have relied on their strong brand influence and mature management system to further expand their market share by opening satellite stores, while brands like Xiabu Xiabu have found new growth space in the fiercely competitive market through differentiated positioning.

As an important food delivery platform, Meituan Waimai provides these satellite stores with a broad sales channel. Its efficient delivery system and user data advantages help catering companies better understand consumer needs and optimize products and services.

However, this trend also brings some challenges. For example, the expansion of satellite stores may dilute the brand image and make quality management more difficult. At the same time, over-reliance on food delivery platforms may also put companies under certain pressure in terms of commissions and rules.

In the face of these challenges, catering companies need to continuously optimize their operating strategies, improve product quality and service quality, and adhere to the core values ​​of their brands while innovating to achieve sustainable development.

In short, the rise of takeaway satellite stores is an important sign of the development of the catering industry, which brings both opportunities and challenges. Only by adapting to changes and constantly innovating can enterprises remain invincible in the fierce market competition.