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Guan Leiming

Technical Director | Java

The potential connection between Xiaohongshu's e-commerce dilemma and emerging professions

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Competition in the e-commerce sector is fierce, and Xiaohongshu's crisis reflects the volatility of the industry. On the one hand, traditional e-commerce giants such as Taobao and JD.com continue to consolidate their positions, and emerging cross-border e-commerce platforms are also working hard to expand the market. On the other hand, the development of emerging professions has brought new vitality to the job market.

Take part-time development as an example. This profession provides individuals with flexible work opportunities and additional sources of income. In an era of continuous technological development, people with relevant skills can take on jobs through online platforms and provide services to different clients. They can use their spare time to give full play to their professional advantages, which not only improves their own abilities, but also meets the market's diverse needs for technical services.

This emerging part-time work model seems to have nothing to do with Xiaohongshu’s crisis, but in fact, there is a deep connection. Xiaohongshu’s predicament is partly due to its failure to effectively innovate and adapt to market changes, while the activeness of part-time developers shows the individual’s ability to actively adapt and innovate in the face of change.

For enterprises, the crisis of Xiaohongshu warns that they must constantly innovate and optimize their operational strategies. In the fiercely competitive e-commerce market, standing still will inevitably lead to difficulties. As for part-time developers, their successful experience tells us that actively embracing changes and constantly learning new skills are the key to gaining a foothold in the market.

In addition, the rise of part-time development work also reflects the change in social employment concepts. People no longer just pursue stable full-time jobs, but pay more attention to flexibility and the realization of self-worth. This change in concept has a profound impact on the economic structure and employment model of the entire society.

At the same time, we should also realize that part-time developers are not always smooth sailing. The lack of stable income, project uncertainty, and possible legal risks all pose challenges to part-time developers. But it is this uncertainty that motivates them to constantly improve themselves to cope with various changes.

Back to the crisis of Xiaohongshu, we can think about how to learn from the innovative spirit and adaptability of part-time developers to help Xiaohongshu out of its predicament. Perhaps Xiaohongshu can introduce new technical means, optimize user experience, strengthen content supervision, and re-establish a good brand image.

In short, although the crisis of Xiaohongshu and the phenomenon of part-time development work belong to different fields, they both provide us with valuable experience and inspiration. In the ever-changing social and market environment, only by continuous innovation and adaptation can sustainable development be achieved.

2024-08-06