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Emotional resonance"and"Freedom of Expression” has been replaced by the audience, who no longer just want to buy goods, but hope to gain a kind of spiritual satisfaction and decompression experience.

Well-known artists change consumption logic through new ways of playing:

Many artists have integrated live streaming into their lifestyles toImmersive scenes" is the core of the live broadcast room, creating a unique style. Actress Zhang Jingchu starts meditating in the morning, studying for papers, and even making dinner appointments with friends, which are all her daily routines during live broadcast. Actress Hai Lu closely combines live broadcast with her life, from reading to selling makeup, from gathering with friends to cooking, every link is integrated into the live broadcast.

The products selected in these artists’ live broadcast rooms are basically “Self-use"What they are wearing and using are all products from the live broadcast room, which reflects a new consumption logic: buying goods is not a simple transaction, but a support and encouragement for the anchor. This kind of "RelaxedThe live streaming sales model not only makes it easier for viewers to buy, but more importantly, it builds a deeper trust relationship through "emotional resonance".

Emotional tree hole leads to a new decompression experience:

“Emotional Tree HoleThe concept of "" is gradually being used in live broadcast rooms. The anchors resonate with the audience by sharing their life stories, experiences and ideas, helping them relieve stress and gain inspiration. This method breaks the traditional "selling goods" model and allows the audience to feel a more real emotional resonance. For example, Li Dan's live broadcast, with "Relaxation" is the core. He regards live broadcast as a performance, the product as the props of the performance, and the audience as his "audience".

Success and challenges of new gameplay:

Can Li Dan's live broadcast room still maintain "Relaxation"? This kind of question is worth our consideration.

New directions for live streaming sales:

1. Breaking the traditional mold: It is no longer just a commodity transaction, but an emotional resonance and stress-relieving experience.
2. A more flexible way of expressing: Integrate into life scenes, create an immersive experience, and enhance the fun and emotional resonance of the purchasing process.
3. Explore new ways to play: Combined with the concept of "emotional tree hole", it resonates with the audience, helping them relieve stress and gain inspiration.
4. The host's own cultivation: A relaxed live broadcast room requires the host to have certain abilities in order to maintain a relaxed and natural performance.

**The development of the live streaming industry requires new directions and new attempts, embracing new consumption logic, and integrating "emotional resonance" into every link, so that the audience can feel the true meaning of the "buyer list". **