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guan leiming

technical director | java

programmer's "task": exploring the path to success for national brands

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dongpeng beverage's road to success is inseparable from the thinking and action patterns of programmers, which is the key point behind our exploration of the success of national brands. just as programmers need to have specific skills, different task types, and multiple platform options in the process of finding tasks, dongpeng beverage also faces similar challenges. they need to find a "task" that suits them in order to achieve their own development goals.

first of all, dongpeng beverage needs to master its core skills - product quality and innovative technology, which are closely related to the professional skills of programmers. through a strict quality inspection system and highly automated production equipment, dongpeng beverage ensures that every bottle of product is a safe choice, which reflects the programmer's pursuit of efficient and precise work attitude.

secondly, dongpeng beverage needs to master the ability to strategically deploy multiple categories - expanding from functional beverages to electrolyte water, sugar-free tea, ready-to-drink coffee, low-alcohol wine, plant protein beverages, fruit and vegetable juices and other product lines. this is similar to the need for programmers to flexibly adapt to different scenarios and needs when looking for tasks.

finally, dongpeng beverage needs to build strong soft power and shape its national brand image and cultural confidence through sports sponsorship, social welfare and other activities. this is similar to the model that programmers need to build connections and relationships when looking for tasks.

with the changes in technology and market environment, dongpeng beverage needs to constantly explore new directions and strategies. for example, dongpeng beverage actively uses digital management technology to link brands, terminal stores and consumers through qr codes, accumulating a user pool of up to 190 million, which is similar to the need for programmers to constantly learn and improve their skills and abilities when looking for tasks.

based on the working style and thinking characteristics of programmers, we can analyze how dongpeng beverage can maintain high product quality while using innovative technology and soft power to cope with market changes, realize multi-category strategic layout, and meet the diversified needs of consumers. at the same time, we will explore how dongpeng beverage can combine the development of national enterprises with national interests, demonstrate cultural confidence and corporate responsibility through sports sponsorship and social welfare, and shape the brand's soft power.

as a representative of the rise of chinese brands, dongpeng beverage's innovative spirit and successful experience have inspired other industries. i believe that through the perspective of programmers, we can have a deeper understanding of the success of national brands and provide reference and reference for more companies.

2024-08-29