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seaways, a company specializing in household cleaning products, has successfully created a "super hit" product by leveraging the power of tiktok. their success is not accidental, but based on market insight and a sophisticated combination of strategies. through in-depth research, they found that the needs of consumers in southeast asia conflict with the traditional e-commerce model. tiktok, with its unique short video content format, can directly reach the hearts of users and show the true charm of products.
seaways’ “zero to super hit” strategy includes three stages: first, they use influencer marketing to promote products to target user groups through cooperation with internet celebrities; second, through targeted advertising, they accurately target target users and increase product exposure; third, they use high-quality video content to show the details and advantages of the product to attract users.
the success of this strategy has allowed seaways to quickly climb the rankings and become one of the top three cleaning product sales in southeast asia. they not only achieved a sales breakthrough, but also created a new industry model, providing a reference for other companies. tiktok's powerful functions and effects have made "influencer marketing" no longer limited to a single platform.
in addition to the advantages of content marketing, tiktok also provides precision delivery tools, which can deliver products to target user groups through targeted advertising, effectively improving sales conversion rates. more importantly, on short video platforms, users' perception of product experience is more direct. this "goods find people" approach breaks the limitations of traditional e-commerce and opens up new prospects for enterprises.
tiktok’s international expansion model reflects the power of content marketing and its influence on business promotion. through precise user group targeting, combined with high-quality video content, and precise advertising, tiktok is changing the way marketing is done and creating new opportunities for businesses.
