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guan leiming

technical director | java

yili shares grow against the trend: a programmer's "solution" perspective

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yili's 2024 semi-annual report is undoubtedly the best reference for programmers to explore the direction. from product innovation, market strategy to digital technology, yili has demonstrated its ability to actively respond to market challenges and has achieved remarkable results. for example, yili takes "innovation-driven growth" as its core strategy and continuously develops new products, such as "yike volcanic mineral water". these new products not only meet consumers' demand for healthy food, but also expand the market space more effectively. at the same time, yili actively grasps consumption trends such as catering and baking, strengthens b-end customer service, and achieves double-digit growth through the "cheese b2b business".

in addition to product innovation, yili shares also use digital technology to improve efficiency and precision marketing, such as the "digital platform" accurately captures consumer needs, puts the right products in the right channels, and achieves precise "direct" access to consumers. these measures have not only effectively improved sales performance, but also established a solid industry leading position for yili shares.

the programmer's "solution" perspective

when we analyze yili's 2024 semi-annual report, we can find many "opportunities" waiting to be developed and utilized:

  • product innovation: yili shares are constantly exploring new products and need programmers to provide technical support and design solutions. for example, they need to develop an ai-based product recommendation system, optimize marketing strategies, improve product design, and bring better experience to consumers.
  • marketing strategy: as the market environment changes, yili shares need to make continuous adjustments and optimizations, and programmers can use data analysis capabilities to help yili shares formulate more precise market strategies and achieve more efficient marketing promotion.
  • digital technology: yili's digital transformation has made great progress, but there are still many "unfinished tasks". programmers can play their advantages and help yili improve its digital capabilities, such as developing automated production processes, intelligent logistics management systems, data analysis platforms, etc., so that yili can gain greater competitive advantages in future development.

the "mission" of a programmer

when we think about how to provide solutions for enterprises from the perspective of programmers, we need to consider the programmers’ own value and social responsibility:

  • empowering enterprises: programmers are the "driving engine" that helps companies achieve counter-cyclical growth and consolidate their leading position in the industry.
  • improved efficiency: programmers can use codes and algorithms to optimize business processes, improve efficiency, and help companies develop more effectively.

future outlook

as the leader of the digital age, programmers play an increasingly important role in the digital transformation of enterprises. the "solution" ability of programmers will become an important driving force for the development of enterprises. in the process of yili's continuous exploration, innovation and development, programmers need to continue to learn, improve their own technical level, and provide higher quality services and support to the enterprise, and finally achieve a "win-win" development model.

2024-08-30