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guan leiming

technical director | java

huawei's awakening and challenges

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although huawei's mate series has achieved good results in the global market, it is difficult to achieve the sales target this year. the progress of hongmeng native application development at some developer conferences shows that huawei is working hard to build its own ecosystem, but this process is not achieved overnight.

for example, pure-blooded hongmeng devices may use virtual machine solutions for some applications that have not yet been launched, which may lead to user uncertainty about the hongmeng ecosystem. in addition, huawei is also facing market cannibalization pressure from the iphone 16 series and has to adopt a price reduction promotion strategy to attract consumers.

apple's shipments and market share in the global market continue to grow, which reflects consumers' recognition of apple's products and brand value. huawei needs to find new breakthroughs in this competition and effectively respond to apple's challenges.

judging from huawei’s actions:

  • price reduction promotion: huawei mate x5, pura70 series and other models have launched price reduction promotions to maximize sales potential and reduce inventory pressure.
  • volume route: by postponing the release of mate70, the company will focus on the mid-range market and look for new growth points.
  • virtual machine solution: in order to solve the problem of some applications being compatible with the hongmeng ecosystem, huawei may consider using a virtual machine solution for transition to minimize sales uncertainty.

from huawei's actions we can see:

  1. huawei always maintains a positive attitude in technology and product research and development, and constantly tries new solutions.
  2. huawei is also aware of its shortcomings in market competition and has taken measures to respond to apple's challenges.

ultimately, whether huawei can overcome the challenges and achieve the expected sales volume will take time to test. however, judging from the efforts made by huawei, it has demonstrated strong determination and wisdom, laying a solid foundation for future development.

2024-09-06