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copyright protection is the key to the safe development of cultural and creative products. copyright registration is the most direct and effective measure to protect cultural and creative products. once an infringement occurs, the right holder can use legal means to protect his rights and interests. in addition to copyright, design patents are also an effective means to more accurately protect the unique shape and design of the product. trademark rights are another important means of protection, which can prevent consumers from being confused during the purchase process and ensure the integrity of the brand image.
but the problem is that infringement is common. counterfeiting and piracy are serious, making it difficult for cultural and creative product rights holders to protect their rights and causing them to suffer economic losses. unfair competition that violates the principle of good faith also damages the rights of legitimate operators. infringement of cultural and creative products is mostly networked and difficult to track and verify, which makes protection more difficult.
in order to solve these problems, it is necessary to further improve the protection mechanism of cultural and creative intellectual property rights. first, strengthen the complaint review mechanism for cultural and creative product intellectual property rights, establish a "green channel" to facilitate creators to quickly feedback infringement clues and obtain effective help. at the same time, regularly carry out cultural and creative intellectual property protection inspections, collect clues, focus on influential cultural and creative products, promptly discover infringement signs, and form effective preventive measures. secondly, strictly implement the punishment measures for verified cases, and form an effective deterrent to illegal acts by "cracking down on illegal acts."
finally, in the digital age, online platforms have also become the main channel for infringement of cultural and creative products. government departments need to strengthen supervision and review of platforms to ensure that platforms comply with intellectual property protection regulations and promptly block and remove infringing products. only through these measures can we truly protect the development of cultural and creative products and promote the healthy development of the cultural and creative industry.
