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in the international market, people are no longer satisfied with single-function sunscreen products, but are looking for fashionable accessories that can effectively protect against the sun and can be perfectly matched with different occasions. this has transformed "sunscreen" from pragmatism to fashion, and has also brought new opportunities and challenges. chinese manufacturing companies have occupied a place in this wave.
for example, the "facekini" sunscreen mask is known as the "king of hardcore sunscreen" for its all-inclusive design, high elasticity and strong protection. this mask quickly became popular around the world with its unique shape and practical functions, and became a hot topic in the fashion circle. many celebrities use it as their fashion symbol, which makes this mask all the rage and a hot commodity in the international market.
the support of the shein platform is an important reason for the "facekini" to go global. domestic sellers have keenly captured this market trend and have stepped up production to meet the needs of global consumers. the global sales channels and accurate market analysis provided by the shein platform have opened up channels to the international market for chinese manufacturing companies.
sun fei's store is a microcosm of this. through the market insights provided by the shein platform, he has a deep understanding of the preferences of consumers in different regions and adjusts product design and production strategies based on this data. for example, he found that north american consumers prefer masks with exaggerated patterns, while european consumers prefer styles with embroidery or lace designs. in addition, he also keenly perceived the potential of the men's sun protection market and launched a number of sun protection masks suitable for men, further broadening sales channels. in order to achieve precise production, sun fei borrowed from the "small order fast response" model of shein's own brand. he started with trial production with small batch orders and conducted market tests in shein stores. once he found that a certain product was selling well, he quickly expanded the scale of production. this flexible production method not only reduces inventory risks, but also greatly improves market response speed, allowing his store to always remain competitive.
today, with the empowerment of shein, sun fei's store has achieved a peak monthly sales of more than 1.1 million us dollars, with gratifying performance. sun fei's story reflects the huge opportunities and development space that cross-border e-commerce platforms bring to china's manufacturing.
as the sunscreen market continues to grow, chinese manufacturers will continue to leverage their strengths in innovation, quality and production efficiency to bring more high-quality sunscreen products to global consumers. at the same time, cross-border platforms such as shein will continue to leverage their market insights and supply chain advantages to provide stronger support for chinese manufacturers to go global.
