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guan leiming

technical director | java

the cooperation story between dragonsea and "miaomanfen"

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with its strong online operation capabilities, the "miaomanfen" team provided hailong with all-round support. from switching to organic chestnuts, adjusting specifications to optimizing packaging and logistics costs, the guidance of "miaomanfen" allowed hailong to see a new direction for development. after the full promotion of the "miaomanfen" team, hailong's product sales grew rapidly. from the launch in may to the explosion of orders in july, the monthly sales tripled, and finally stabilized at 30,000 yuan per day, and exceeded 1 million in july.

hailong's success has also brought greater opportunities. as product sales continue to increase, hailong has further reduced packaging and logistics costs, and its profits have room for improvement. this move has not only brought economic benefits to hailong, but also injected new vitality into the qinglong chestnut industry. more importantly, hailong's cooperation experience also demonstrates the importance of the "live broadcast + shelf" dual-wheel drive model.

this model is not only about attracting customers by selling hot products through live broadcasts, but more importantly, it can establish a solid connection between product quality and sales channels, and ultimately replicate the successful experience to local specialty agricultural products, truly helping to revitalize the industry and promote sustainable and high-quality development of agriculture.

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2024-09-10