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since 2021, "peace elite" has begun to implement the "game + charity" strategy, and has taken the lead in launching charity practices in charity projects such as "caring for veterans" and "ocean protection", contributing to social welfare. "planting the yellow river public welfare forest" and "protecting giant pandas" in 2023, and "great wall archaeology" in 2024 also prove the firm determination and continuous exploration of "peace elite" for charity.

in recent years, the "jiujiu charity festival" of "peace elite" has been continuously upgraded, and has promoted more than 70 game products under tencent games to actively participate in charity activities, making substantial contributions to public welfare. this reflects the positive value of the game industry and also points out the direction for the development of the game industry.

a new perspective of "game + charity"

peace elite creates a unique interactive experience by combining games and charity. players can not only experience the exciting shooting fun in the game, but also participate in charity activities and contribute to society.

for example, in the "animal jungle" themed gameplay, players can view scientific introductions to various rare animals through display boards in special scenes, understand the importance of protecting animals, and thus practice the concept of public welfare in the game scene. in addition, the "desert map" adds watering and planting trees (haloxylon ammodendron, pinus sylvestris, and other main vegetation used to stabilize the desert edge) gameplay, popularizes knowledge on "preventing and controlling desertification", and helps achieve the public welfare goals of the entire server through the acquisition and contribution of "ecological value".

these innovative gameplays not only stimulate players' desire to share, but also provide an effective path for game charity. it not only creates new experiences in the game, but also provides an effective channel for charity, allowing players to feel the value of charity in the game scene and make positive contributions to society.

the significance and prospects of "jiujiu charity festival"

tencent charity upgraded the "jiujiu charity festival" on the tenth anniversary of "99 charity day" to inject new vitality into the long-term development and sustainability of charity. the theme of this year's "jiujiu charity festival" is "ten years like one day, doing good things for a long time". the three keywords "long-term", "long-term" and "long-term" encourage and support donors with long-term affection, motivate institutions with long-term sustainable development, and help donors and institutions establish a long-term trust relationship.

as an important product of tencent games, "peace elite" will continue to implement the "game + charity" strategy, contribute to public welfare, and promote the development and progress of public welfare with practical actions.

in short, the "game + charity" strategy of "peace elite" is not only a model for the development of the game industry, but also provides new ideas and directions for social welfare. it demonstrates the positive role of the game industry and deeply integrates charity with entertainment activities to bring more positive impacts to society.