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as society continues to increase its scrutiny and reflection on the live streaming e-commerce industry, industry regulators have also begun to take action. for example, in july 2024, the cyberspace administration of china issued a notice to launch a special campaign called "clear and bright: rectification of false and vulgar chaos in the field of online live streaming" to regulate the development model of live streaming e-commerce.

the rapid development of the live streaming e-commerce industry has brought many opportunities, but also caused some problems. on the one hand, the traffic itself is growing rapidly, but the commercial value it brings is far from simply pursuing the number of traffic. on the other hand, as the scale of the live streaming e-commerce industry continues to expand, the connection, interaction, and trust relationship between anchors and fans have become more complicated.

the interest relationship between traditional shelf e-commerce and consumers is relatively simple, while live broadcast e-commerce requires a deeper trust relationship between anchors and fans to achieve long-tail traffic, user stickiness and a sustainable business model. service is the key. there is no upper limit to service, and no matter how much effort is put in, it is not too much. this "service" model can help anchors and fans establish a long-term and stable interactive relationship, and ultimately achieve commercial value growth.

in recent years, the live e-commerce industry has developed rapidly, bringing many new opportunities and challenges. as society's scrutiny and reflection on the live e-commerce industry continues to increase, industry regulators have also begun to take action. for example, in july 2024, the central cyberspace affairs commission issued a notice to launch a special campaign called "clear and bright: rectification of false and vulgar chaos in the live broadcasting field", which aims to regulate the development model of live e-commerce.

conclusion:
in future development, the live streaming e-commerce industry needs to return to its essence - service, build better reputation and user stickiness, and ultimately achieve long-term commercial value growth. by working hard to build a high-quality service system, live streaming e-commerce can become a true "retention" business model.