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in the official answer, the company stated that it registered the trademark and owned it, and had established marketing centers and production bases in guangzhou and foshan. they claimed that the mooncakes were "from guangdong", but the official contact information pointed to a vacant address.

this incident has sparked a discussion on the internet. many netizens believe that the anchor's sales pitch will mislead consumers into thinking that meicheng mooncakes are a traditional hong kong brand, or even produced in hong kong, which is misleading. lawyers also expressed concerns about this. they believe that if the anchor's sales pitch misleads consumers, even if the registered trademark is in hong kong, but has little connection with local hong kong products, it is suspected of violating the provisions of the advertising law, which may constitute false advertising and even consumer fraud.

in response to these questions, the douyin account of meicheng mooncakes has stopped live streaming to promote its products. only one video is visible on its account, and the other videos are suspected to be hidden or deleted. some anchors have also been boycotted by internet users for being involved in the incident, and some have even stopped their live streaming.

this incident has triggered people's thinking about the "hong kong brand". from a legal perspective, if a business registers a trademark in hong kong but does not have substantial business operations, then the relevant products can only be identified as products with hong kong registered trademarks, rather than "hong kong brands". lawyer chen jun believes that given that mainland consumers have a certain consumption tendency towards hong kong, china or international brands, some businesses will take advantage of this mentality and entrust third-party professional institutions to register companies and trademarks in hong kong at a lower cost.

as the market supervision department intervened in the investigation, the huadu district market supervision bureau stated that it would speed up the verification process and handle it in accordance with the law.