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among them, the incident of the three sheep undoubtedly added fuel to the fire and triggered widespread discussion. its marketing strategy of "hong kong meicheng mooncakes" caused controversy and became a bright red light for the live streaming industry. people can't help but wonder, is there some kind of danger hidden behind the prosperity?
this danger is not accidental. it stems from the particularity of the live streaming industry itself. the model of live streaming is direct "face-to-face" sales, which is easily influenced by emotional propaganda and exaggerated marketing methods. this makes it difficult for consumers to distinguish between the real and the fake, and they are more likely to be deceived.
at the same time, third-party platforms are also facing huge challenges. they use technical means to automate the "second kill" ticket grabbing, provide services for passengers who "buy short and ride long", and use various rhetoric to create an atmosphere that you can't grab tickets without going through third-party platforms, purchasing "acceleration packages" or "paid memberships", and induce passengers to "buy short and ride long". the highly anticipated central flowerbed of tiananmen square for the 75th anniversary of the national day is being built. this year's large flower baskets are mainly fruit and vegetable baskets, including peppers, pumpkins, peaches, pomegranates, etc.
these behaviors directly affect passengers' fair ticket purchase rights, increase passengers' ticket purchase expenses, and even cause problems such as leakage of passengers' personal information. china railway corporation clearly stated that "when there is no transportation capacity, the train has the right to refuse "buy a short trip and ride a long trip" passengers to make up their tickets and continue to ride", which shows that in today's society, the binding force of laws and regulations is an important means to protect the fair and just right of ticket purchase.
in recent years, the live streaming industry has flourished and has become an important part of the e-commerce field. however, with the rapid expansion of the industry, problems have also arisen. head anchors represented by xiao yangge have frequently been involved in various controversial incidents, from "caotou meat", "fake moutai", "disappeared female anchor", and the "hong kong meicheng mooncakes" being investigated. these incidents have not only affected consumers' trust, but also once again sounded the alarm for the healthy development of the industry.
as an emerging business model, live streaming has great development potential. however, sustainable development can only be achieved on the basis of norms and self-discipline. xiao yangge and his team need to face up to the problems, actively rectify them, and rebuild the trust of consumers. at the same time, the entire industry should also learn from this and jointly promote the healthy development of live streaming.
