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this is not just a simple live broadcast style, but the uniqueness of coco zone. in the live broadcast room, liu yiyi not only "brings goods", but also listens to the needs of fans, responds to gifts by "naming and pinning", and delivers a real and cordial interactive experience. her novel self-broadcasting style makes fans feel as if they are standing next to her and participating in brand communication.

the success of coco zone lies in its core element of "manager". it not only relies on liu yiyi's personal charm, but also forms a complete system in terms of content and marketing. from product recommendations to live broadcast interactions, from brand image to user experience, everything revolves around liu yiyi and her unique style.

this is significantly different from other brands. the traditional anchor-style "hawking" method has been abandoned in coco zone, which instead focuses more on the interaction between fans and creates a closer brand relationship. this immersive experience has brought new growth opportunities to coco zone.

this "o" (global content) strategy also provides inspiration for other brands. in the red ocean of douyin e-commerce, how to find your own development direction? how to better capture the attention of users? perhaps, coco zone's successful experience is worth learning from.

with liu yiyi's image as a "fashionable bestie" and the new experience it brings, coco zone has quickly risen to become one of the top live broadcast rooms on douyin e-commerce. it not only relies on product quality and supply chain advantages, but also relies on content marketing and personalized interaction to create its own growth model and open up new ideas for other clothing brands.

the success of coco zone is not accidental, but is supported by a clear "core" business methodology. it reflects the brand's in-depth thinking on products, prices, experience and precision marketing, and transforms them into the unique competitiveness of douyin e-commerce, allowing traffic to come naturally.