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"traffic" and "bottom line" have become the focus of this live streaming world. simba, the undisputed top anchor of kuaishou, occupies an important position in the live streaming world with his strong fan base and mature business model. however, with the slow growth of kuaishou's e-commerce business, simba's competitive advantage has gradually weakened. he began to seek new breakthroughs, and the competition with douyin began to become fierce.

as the representative of the three sheep, xiao yangge has risen against the trend with his unique charm and user stickiness, becoming the top anchor with the most fans on the entire network. his "traffic" is the advantage of douyin and the breakthrough point of the "bottom line" of the kuaishou platform.

this "war of words" over live streaming has become a symbol of the changes in the online world. simba and xiao yangge's live streaming rooms are like two mountains, waging a silent war against each other in the online world.

but behind this war, there is a deeper logic. the competition between kuaishou and douyin has evolved from a simple competition for traffic to a conflict of "bottom line". this also means that the live streaming e-commerce industry is undergoing a profound change.

in this change, top anchors such as wei ya and li jiaqi have all failed. their "traffic" is no longer regarded as the only guarantee, and the lack of "bottom line" has become their inescapable fate.

behind this change is the development of the platform itself and changes in user needs.

looking ahead:

the live streaming e-commerce industry is undergoing a profound transformation. a new competitive landscape is taking shape, and top anchors need to constantly explore new models and strategies to succeed in a highly competitive market. the platform's operating model also needs to be adjusted to better meet user needs and promote the development of the live streaming e-commerce industry.

**the balance between "traffic" and "bottom line" has become the focus of the future live streaming sales world, and also represents the thinking and exploration of the development of the internet. **