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from traditional channels to new media innovation

in the past, documentaries were often screened in theaters with the support of platforms or cinema resources, but as audiences’ aesthetics and content demands change, documentaries are facing the problem of “it’s difficult for audiences to find screenings and theaters don’t have enough screenings.” in the new media era, how can documentaries be promoted so that more ordinary audiences can understand and enter the theaters? this question has always troubled documentary filmmakers.

accurate communication to capture the target group

faced with new challenges, documentary filmmakers need to change their mindset and incorporate the concept of "product manager". they need to master the balance between content and market, conduct market research in advance, predict audience needs, and develop corresponding strategies based on different types of audience groups. big data technology also brings new opportunities for documentaries. through accurate user classification, audiences can be accurately pushed to films that match their interests. this is undoubtedly the best way to find the "right people".

documentary films go beyond cinemas and expand diversified dissemination channels

in addition to cinemas, documentaries can be integrated into more colorful scenes, such as science and technology museums, museums, art galleries and other places, to provide audiences with a more accurate experience. these places already have specific audience groups and content matching, which brings new dissemination opportunities for documentaries, making documentaries no longer limited to traditional cinema environments, but can enter different types of places.

the successful case of stage plays provides guidance for documentaries

in recent years, stage plays have been adapted to the big screen, representing a new mode of communication and a new trend in audience experience. the dance drama film "only green" received a high vote rate in the preview, which resonated with theaters and audiences, and also provided new ideas for the development of documentaries.

future outlook: documentary films find their own stage in the new era

documentaries are facing new challenges and opportunities. the new media era is the golden age for documentaries, but they need constant exploration and innovation to find their place in the competitive film market.