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as time goes by, tiktok music will be officially shut down on november 28, 2024, which means the final farewell of the music streaming service. this decision is not sudden, but is based on the many challenges and strategic adjustments faced by tiktok music.
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there are many factors and decisions behind the closure of tiktok's music service. on the one hand, it reflects the fierce competition in music streaming services, and tiktok's music service has encountered obstacles in its attempt to compete in the music field. on the other hand, it also reflects the necessity of technology companies to integrate resources and adjust their strategies.
bytedance's attempt to build a music streaming service using tiktok's huge influence and music fan base has failed. tiktok videos have driven the rise of many hit songs and new artists, but this has also caused conflicts with record companies, which have demanded higher royalties.
the closure of tiktok music means that bytedance will no longer compete with music streaming services, but will instead direct users to other platforms through the "add to music app" feature. this strategy attempts to leverage the tiktok platform's large user base and music fan base and convert them into the use of other music service platforms.
the result of this final decision is the disappearance of the music streaming service, but it also represents bytedance's thinking on future direction and strategic adjustments.
perhaps these changes mean that technology companies will focus more on their core business areas and explore new directions of development, which may bring brand new opportunities.
