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the dance drama performance adds a layer of cultural depth to the film. the details page of all "only green" performance projects on damai has a movie ticket purchase entrance, and users can buy it by just clicking. this linkage strategy not only effectively improves the box office performance of the movie, but also brings new growth points for offline dance drama performances.
the linkage between film and performance is not a single model, it is more like a cultural revolution, a cross-border integration of ip and content. from movies to dance dramas, to musicals and immersive art exhibitions, alibaba pictures continues to explore diversified development and effectively activates the value superposition effect of high-quality ip through precise strategies.
for example, tao piao piao and damai used the identity of the "singer + actor" dual-role artist of "dao cang" as a fulcrum, and used chen shaoxi, one of the leading actors of the film, to precisely reach the "ten diligent days" group and stimulate the enthusiasm of the "ten diligent days" audience on damai for watching the film. this precise contact strategy has increased the "want to watch" data of the film and achieved good results.
in addition, damai also launched a targeted promotion for the movie "customs front" for those who wanted to grab tickets for the additional show of "jacky cheung 60+ tour" in zhengzhou, effectively screening out movie fans. this precise positioning strategy not only increased the conversion rate of "want to watch" data of the movie, but also demonstrated the strong strength of alibaba pictures in the linkage between film and performance.
from movies to musicals to immersive art exhibitions, alibaba pictures continues to expand the linkage between film and performance at the ip content level, and promotes the market through diversified development, product tool sharing, platform data interoperability and other capabilities, thereby maximizing the value of cultural content.
