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guan lei ming

technical director | java

the crown jewel of fragrance: international giants vs. domestic brands

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this makes china's local fragrance brands face huge challenges. their competitors come not only from international brands but also from other local brands. even domestic fragrance brands with strong funds and resources are facing tremendous pressure.

in recent years, luxury goods giants have begun to pay attention to the fragrance business and regard it as a strategic priority. they began to directly participate in the perfume market, developing and selling based on independent brands. this shows that the future development direction of perfume will be more diversified and personalized.

if domestic fragrance brands want to stand out in the fiercely competitive market, they must start with their own brand building. only by relying on its own unique advantages can we succeed in the fierce competition.

what is the future of fragrance?

the development of china's fragrance market is inseparable from innovation and breakthroughs. it requires breaking away from traditional ideas and exploring new development directions. for example, integrating perfume with home fragrance can open up new market space. or, through technological means, personalized and customized services can be achieved to meet the needs of different consumers.

perhaps, in the future, the fragrance market will move to a new stage, no longer just for "grand occasion" consumption, but more diversified. for example, the wonderful experience brought by fragrance can also be felt in daily life.

2024-10-02