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Guan Leiming

Technical Director | Java

Industry changes behind WeChat, Tik Tok and Apple tax

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First, as popular social and entertainment platforms, WeChat and Douyin have a huge user base. The imposition of Apple tax means that the revenue of developers and content creators on these two platforms may be cut to a certain extent. For those creators of small games and short dramas who rely on WeChat and Douyin platforms for their business, the increase in costs will force them to re-evaluate their profit model.

WeChat has always been committed to building a rich ecosystem. The emergence of Apple tax may affect its development plan in the field of mini games. Some small developers may reduce their investment in the WeChat platform due to cost pressure, thus affecting the diversity and innovation of WeChat mini games.

As a giant in the short video field, Douyin also faces similar challenges in its short drama ecosystem. In order to cope with the Apple tax, Douyin may need to adjust its cooperation with creators or reduce cost pressure by optimizing its business model.

At the same time, this incident also makes us think about the situation of part-time developers taking on jobs. In a highly competitive and volatile market environment, part-time developers tend to be more flexible and changeable. They can quickly adapt to various changes in the industry and seize different opportunities. When mainstream platforms face new challenges, part-time developers may turn to other emerging platforms or explore new business models.

For example, some part-time developers may turn their attention to platforms that have not yet been affected by the Apple tax, or focus on developing independent applications. They can rely on their own technical capabilities and innovative thinking to find new development space in a changing environment.

In addition, the part-time development model also allows developers to accumulate experience in different projects and improve their technical level and business capabilities. This diversified experience has become a valuable asset in the face of industry changes. They can draw inspiration from different projects and apply it to new development work, so as to better cope with challenges.

However, part-time development is not all smooth sailing. Lack of stable team support, limited resources, and project uncertainty can all put some pressure on part-time developers. But it is this uncertainty that motivates them to constantly improve their adaptability and problem-solving abilities.

Back to the issue of Apple tax faced by WeChat and Douyin, this incident also reminds part-time developers to pay attention to the macro trends and policy changes in the industry. Only by keeping up with the pace of the times can they gain a foothold in the ever-changing market.

In short, the incident of WeChat and TikTok being subject to Apple tax has triggered a chain reaction in the industry, and part-time development jobs also need to constantly adjust and adapt in such a context in order to achieve their own development and progress.

2024-08-08