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shanghai radio and television station has built the "quality oriental micro theater" into a national micro-drama creation highland, dedicated to gathering high-quality micro-drama resources and promoting high-quality development of the industry. its main initiatives include:

1. focus on high-quality content and create a benchmark for short dramas

first, shanghai radio and television station implemented the "micro-short drama quality benchmarking action", established the first authoritative evaluation system for the micro-short drama industry, organized activities to promote high-quality works, and launched mechanisms such as the "micro-short drama quality list", which awarded honorary titles to outstanding works through big data and professional evaluation. at the same time, it is planned to hold the "first micro-short drama quality festival and industry summit forum" in the first half of 2025, focusing on commending outstanding micro-short drama works, institutions and creators, and organizing the sharing of outstanding micro-short drama creation cases and discussing innovation in creation models.

2. explore innovative forms and integrate variety show elements

secondly, shanghai radio and television station actively promotes the exploration of new forms of "micro short drama + variety show" and integrates it into the "micro short drama variety show innovation action". taking "on air! situation comedy short drama season" as an example, it focuses on the secondary creation of classic film and television ip works, provides a stage for more micro short drama creators, and plans to launch a new form of "micro short drama + variety show" in the future.

3. expand business models and promote industrial development

finally, shanghai radio and television station actively explored the "micro-short drama venture capital blue ocean action" and launched the first "micro-short drama venture capital competition" to attract commercial customers and cultural and tourism real estate to participate in the creation, and explore replicable micro-short drama operation models, realizing a series of activities such as "travel with micro-short dramas" and "consume with micro-short dramas".

4. strengthen cooperation and jointly promote industry development

shanghai radio and television station signed a strategic cooperation agreement with the china internet audiovisual association, and jointly launched the "china quality micro-short drama screen integration communication joint action" with 17 leading micro-short drama broadcasting platforms and production organizations to further enhance the shanghai radio and television station (group)'s communication and influence on multiple screens, multiple terminals, and multiple chains.

through the above measures, shanghai radio and television station is actively exploring the creation, dissemination and development direction of micro-short dramas, and is committed to promoting the high-quality development of the micro-short drama industry and bringing more high-quality content to the audience.