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alibaba and tencent were once the "eighteen dragons" in the internet field. they used various means to compete fiercely in the fields of games, social networking, e-commerce, etc., and built a series of "mountains". however, as the internet environment changed, they began to realize that relying solely on competition could not support the pace of future development.

today, the two giants have begun to turn to cooperation, and interoperability is an inevitable trend. taobao's access to wechat pay is an important milestone, which means that alibaba has taken the initiative to show goodwill and broken the long-standing barriers between the two. will tencent give alibaba corresponding feedback? this is an important part of future development.

“taobao” mini programs: alibaba’s exploration in the wechat ecosystem

taobao e-commerce has a huge user base, and wechat traffic pool is a must-fight place. tencent needs to find more high-customer-price monetization scenarios for wechat in addition to advertising. wechat stores have just been launched and there is still a long way to go before they can grow and develop. selling traffic to alibaba is one of the easiest solutions. however, in order to take this critical step, both alibaba and tencent need to show enough sincerity first.

opportunities and challenges

the cooperation between alibaba and tencent is not only about interconnection, but also a reflection of the development opportunities and challenges of both parties in their respective core areas.

• chance: the wechat traffic pool is a must-fight area. the advantages of alibaba and tencent in their respective core areas can be integrated to open up new market space.
• challenge: connectivity requires collaboration and cooperation, and joint efforts from both sides to achieve the desired results.

this new "cooperation" model will change the face of the internet industry.