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"since the end of last year, we have adjusted the positioning of the first floor to trendy brands and fashion categories, especially focusing on national trend clothing brands that are in line with college students and young people," gao sisi, head of trendy brands at intime department store wuhan creative city, told reporters that during the summer vacation, national trend brands such as beerbro, jie ao bu jin, and fpa have settled in one after another. at present, more than 10 local cutting-edge trendy brands have gathered on the first floor. intime department store wuhan creative city, which is adjacent to many universities such as wuhan university and south china normal university, has college students as one of its main customer groups. "i found that the first floor of intime has changed a lot since the start of school, and it is more trendy." xiao xu, a post-00 college student, said that these cutting-edge national trend brands are very popular on social platforms, and after experiencing them offline, he also recognized the brand's design style, "the price-performance ratio is also very friendly to college students." young consumers are shopping in trendy brand stores. reporters learned that many of these cutting-edge national trend brands started online, and their design inspirations mostly come from cultural concepts such as street, sports or retro, and their audience groups are mainly young people aged 18 to 24.

wuhan pintai trading co., ltd. operates several national fashion clothing brands such as beerbro, boneless, and oldorder in hubei. its brand manager xie yao told reporters that national fashion brands and offline shopping malls are "running in both directions". the national fashion brands that can enter shopping malls now have a certain scale online, and their brand style is outstanding and their quality is excellent. for example, the beerbro brand, which has just settled in intime department store wuhan creative city, is the leading national fashion brand in the american retro style and hot girl style track, and has more than 10 stores across the country. on the other hand, when brands choose offline locations, they will match them according to customer quality and customer portraits. "intime department store wuhan creative city has a rich young customer base, which is consistent with the brand positioning." xie yao introduced that within a week of the opening of beerbro, more than 200 pieces of the same puppy t as the expert were sold. "today's young people pay attention to the expression of appearance and personality in clothing consumption, and they also pay great attention to cost performance." xie yao said that the beerbro brand focuses on "product is king". for example, its star product overalls use more materials and more complicated processes than general products.

guochao brands have a deep understanding of consumers, pay attention to design, and have a stronger ability to respond quickly. for example, beerbro brand stores will update new products about 4 times a month. according to imedia research, more than 80% of consumers are optimistic about the development of the guochao economy. in recent years, guochao brands have been favored by young people for their product innovation and novel marketing methods. the discussion on social platforms has continued to rise, and they have gradually moved from online to offline, which is worth looking forward to.