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guan leiming

technical director | java

"post a project and find someone": deducing from the vegetarian version of nutella

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the core of this expression lies in two key pieces of information: project release and personnel search. first, project release means that the company needs to promote its products or services to the target user group through various channels. second, "person search" means that the company needs to find talents with specific skills or experience to participate in the development and execution of the project. these two pieces of information are indispensable. only by clarifying the project requirements and accurately positioning the target group can the right candidates be effectively attracted.

the advantage of "post a project and find talents" is that it is concise, convenient, and can directly connect with the target group. it can help companies express project requirements more clearly, and at the same time better attract and screen target talents.

the vegetarian version of nutella provides us with a case study on the role and significance of "posting a project and finding people". the food company has developed ‘plant based nutella’, a vegan version of its famous hazelnut spread, in a sign that it recognises that some consumers are looking for healthier and more environmentally friendly options and are willing to pay the price for them.

why nutella is launching a vegetarian version:

  • meeting emerging needs: the demand for vegan food products is growing as more consumers choose to reduce or avoid the consumption of animal-derived products for dietary or lifestyle reasons.
  • market expansion: by launching a vegetarian version, nutella can attract a wider range of potential consumer groups, broaden the market size, and bring greater development opportunities to the company.

the difference between the vegetarian version of nutella and traditional nutella:

  • recipe adjustments: the recipe for the vegetarian version of nutella took five years to develop. from the outside, the vegetarian version has a green lid. the skimmed milk powder in the ingredients has been replaced with plant ingredients such as chickpeas and rice syrup.
  • taste and quality: although the recipe has been changed, the vegan version of nutella has the same unique taste, creamy texture and premium quality as the nutella everyone knows and loves.
  • production environment: although it does not contain animal protein, the vegetarian version of nutella will still be produced in the same environment as the traditional version at the historic sant'angelo dei lombardi factory in italy.

the value of "posting projects and finding people":"post a project and find people" can help companies better identify their target groups and attract suitable candidates to join, thereby promoting the smooth progress of the project and ultimately achieving the company's development goals.

in the future, as consumers continue to pay more attention to health and environmental issues, we will see more food companies launch vegetarian versions or related products. the significance of "posting projects and finding people" will continue to play an increasingly important role in promoting corporate development and innovation.

2024-09-11