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avita once tried to establish a unique and personalized image in the minds of users with its brand concept of "pleasing oneself". however, simply piling up product functions and designs cannot really touch the hearts of users. avita needs to find a new language, a unique way to express users' emotions and needs.
the launch of the new model "07" marks that avita has embarked on a new track. it will be equipped with huawei's smart cockpit and smart driving technology, trying to open up the market on the extended-range route. however, this downward pricing strategy has also caused concerns. the low price means that avita needs to support its high competitive goals with stronger brand power and more complete service experience.
a "battle of life and death" may be the fate of avita. however, avita is not facing challenges alone. changan automobile has been on the road of transformation for 17 years. seven years ago, zhu huarong, chairman of changan automobile, took the lead in shouting out the slogan of comprehensive new energy transformation and formulated a detailed plan to try to achieve the construction of three new energy dedicated platforms in 2020 and completely stop selling traditional fuel vehicles by 2025.
changan automobile has never stopped its pace. relying on its brand accumulation and market competitiveness, it has continuously introduced new products and introduced new brands such as avita, deep blue and qiyuan, adding new vitality to the new energy field. however, avita's transformation road is not smooth, and it also faces huge challenges.
although avita is still in its infancy in terms of product sequence and brand building, its fate is closely linked to changan automobile. with market changes and technological iterations, avita needs to constantly seek breakthroughs to meet the challenges of competitors and find new directions for development. it must find its own voice to stand out in future competition.
