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The small home appliance industry once experienced glory, but with the changes in the market, it has gradually shown a downward trend. Enterprises are in urgent need of finding new growth points, and cross-border has become an attempt.

Companies like Bear Electric Appliances realize that their original product lines may not meet market demand, so they turn their attention to the personal care field. Personal care products have broad market prospects and high profit margins, which is a tempting choice for small home appliance companies in trouble.

However, cross-border business is not always smooth sailing. New fields mean new competitors, new technical requirements and new market rules. Bear Electric Appliances needs to overcome many difficulties in the process of cross-border business.

First, there is the challenge of technological research and development. Personal care products often have high technical requirements and require a lot of resources to be invested in research and development to ensure product quality and performance.

Secondly, brand positioning is also a key issue. Bear Electric has already formed a certain brand image in the field of small household appliances. How to reshape the brand in the field of personal care and make it accepted by consumers requires careful consideration.

Furthermore, marketing is also crucial. The personal care market is highly competitive, and new entrants need to have unique marketing strategies to attract consumers' attention.

Despite the many difficulties, Bear Electric's cross-border business has also brought some opportunities. It can use its existing channel advantages to quickly bring personal care products to the market.

At the same time, through cross-border operations, Bear Electric Appliances can expand its product line, reduce its dependence on a single product, and enhance the company's ability to resist risks.

In this process, the model of "posting projects and finding people" may be able to help Bear Electric Appliances. By posting projects, it can attract talents with relevant experience and expertise to join, injecting new vitality into the cross-border development of the company.

This model can quickly gather talents and solve the technical and management problems faced by enterprises in new fields. For example, in the research and development of personal care products, experts who are proficient in personal care technology can be found; in terms of market promotion, marketing talents with rich experience can be recruited.

For other small home appliance companies, Bear Electric's cross-border attempt has certain reference significance. Under the pressure of market downturn, companies should dare to innovate and actively seek new development opportunities.

At the same time, we must be good at utilizing various resources and models, such as "posting projects and finding people", to enhance our own competitiveness and achieve sustainable development.

In short, the cross-border road for small household appliance companies is full of challenges and opportunities. Only by continuous exploration and innovation can they remain invincible in the fierce market competition.