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1. Background and current situation of cross-border collaboration between B-games and new tea beverages

In recent years, the erotic game market has risen rapidly, attracting a large number of young players. The new tea beverage industry has also become a hot area in the consumer market with its innovative taste and convenient consumption methods. The cross-border linkage between the two is not only a keen grasp of market trends, but also an effective means to expand user groups and enhance brand image. Among the "Four Major National erotic Games", many works have successfully reached joint cooperation with tea beverage brands. This cooperation not only brings more exposure and topicality to the game, but also injects new cultural elements into the tea beverage brand, attracting more game players to become its consumers. For example, a limited drink and peripheral products launched by a erotic game in cooperation with a well-known tea beverage brand triggered a buying craze in a short period of time, and the popularity of related topics on social media continued to rise. However, "Traveler in Time and Space" seems to be relatively lagging behind in this trend. Although players continue to express their expectations for joint activities, the game has not taken any action for a long time. The reasons for this may be multifaceted, such as communication and coordination problems between game developers and tea beverage brands, differences in cooperation strategies between the two parties, or cautious assessment of market reactions.

2. Analysis of Player Demand and Market Response

As the direct audience of the cross-border linkage between eryou and new tea drinks, the needs and reactions of players play a vital role in the development of this cooperation model. For players, the joint branding of eryou and tea drinks is not only a consumption behavior, but also an emotional satisfaction and social interaction. On the one hand, players hope to express their love and support for the game by purchasing joint drinks and peripheral products, and at the same time they can also get a unique collection experience. On the other hand, the joint activities also provide players with a social topic and platform, where they can share their purchase experience and experience on social media and communicate and interact with other players. From the perspective of market reaction, the cross-border linkage between eryou and new tea drinks can usually achieve good results. Successful joint activities can not only increase the sales of game and tea drink brands, but also enhance users' loyalty and favorability to the brand. However, if there are product quality problems, inadequate services or improper publicity strategies during the cooperation process, it may also trigger negative market reactions and damage the brand image of both parties.

3. Publish a project to find people with potential connections and influence

In the cross-border linkage process between B-games and new tea drinks, the link of "finding people for releasing projects" may have important potential connections and influences. When game developers decide to cooperate with tea drink brands, they need to find suitable partners and execution teams to promote the implementation of the project. This involves the process of "finding people for releasing projects". First of all, in terms of finding partners, factors such as the popularity, market positioning, brand image and compatibility of tea drink brands with games need to be considered comprehensively. A suitable tea drink brand partner can not only bring more resources and support to the joint activities, but also integrate with the style and theme of the game to provide players with a better consumer experience. Secondly, in terms of forming an execution team, it is necessary to recruit people with rich experience and professional capabilities, including marketers, product designers, supply chain managers, etc. They will be responsible for planning activity plans, designing joint products, coordinating supply chains, and executing marketing promotions. An efficient and professional execution team is crucial to ensure the smooth development and good results of joint activities. In addition, the process of "finding people for releasing projects" also needs to consider factors such as time and cost. Finding the right partners and execution team in a timely manner and completing the preparation and implementation of the project within the budget are the keys to ensuring that the joint activities can be launched on time and achieve the expected results.

4. Prospects and suggestions for future cross-border cooperation between B-sports and new tea beverages

With the continuous development and changes of the market, the cross-border cooperation between Yiyou and Xinchayin still has broad room for development. In order to achieve a more successful and sustainable cooperation, both parties can make efforts in the following aspects. First, strengthen market research and user demand analysis. In-depth understanding of players' preferences and consumption habits, plan joint activities according to market demand and trends, and launch more attractive and innovative products and services. Secondly, improve the quality and creativity of cooperation. Continuously innovate in product design, marketing promotion, etc., and create joint products with unique personality and cultural connotations.