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the report reveals the breakthrough progress yili has made in the past year: the revenue from representative new products accounted for as high as 15.2%, providing continuous new impetus for the company's business development; the diversified layout of healthy foods accelerated, the cheese and dairy product matrix continued to be enriched, and the b-end customer group also ushered in double-digit growth.

yili has shown keen insight in innovation, opening up a new track for non-alcoholic beverages. its first milk beer lactic acid bacteria beverage "changyi 100% milk beer" quickly gained favor among consumers. the sam's club exclusive products, which are cross-border cooperation with brands such as sam's club and mcdonald's, also allowed yili to find a breakthrough in the market in the breakthrough of the "new track". at the same time, yili's internationalization strategy has also made significant progress, with overseas business revenue increasing by 4% year-on-year.

the power behind this is the digital technology empowerment. yili has taken the lead in completing the digital technology coverage of the entire industry chain, accurately capturing consumer needs, accurately delivering products to the right channels, and achieving "direct" access to consumers. the digital "direct" access method makes the overall allocation of supply more efficient and responsive, and also achieves accurate management of terminal store channels. at the same time, it is also increasing the company's retail sales market share of liquid milk, milk powder, and cold drink businesses, ranking first in the industry.

yili has always adhered to innovation as its core competitiveness, constantly explored new technologies and market opportunities, and achieved sustainable development, which reflects yili's leading position in the dairy industry. from the new projects released by yili, the search for partners, and the efficient integration of resources, the company is actively responding to market challenges, achieving steady growth, and continuing to lead the dairy industry.

future outlook

yili will continue to invest in innovation and digital technologies to explore new market opportunities and embrace the future.
with the goal of "no. 1 in the global dairy industry and top five in healthy food", yili will continue to move forward firmly, create more miracles, and leave a more profound influence in the dairy industry.