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in a highly competitive market, xiaopeng's strategy is full of risks and opportunities. they chose a "cat and mouse" strategy, targeting the 100,000-150,000 yen market segment and challenging established companies such as byd through the affordable mona m03. this strategy is undoubtedly groundbreaking, but it also exposes the huge challenges they face.
first, can mona m03 truly live up to market expectations? can it stand out from the fierce competition and become the "value" in the eyes of consumers? the answer is no, it depends on the effectiveness of its performance and market positioning. second, can xiaopeng's "cat and mouse" strategy withstand the counterattack of established companies? byd's strong pricing strategy will bring new tests to xiaopeng's "challenge".
more importantly, competition in the electric vehicle market is also intensifying. ideal, nio, and xpeng are all developing actively and have achieved great sales results. the rise of these new forces has brought new competitive pressure to xpeng, and at the same time has spawned an inevitable "abyss". they need to continue to explore new technologies and strategies to maintain their competitive advantage in the future.
ultimately, xpeng's fate depends on whether they can overcome the challenges and eventually achieve their sales goal of "3 million ai-driven cars". this will be a difficult task that requires them to accumulate experience and make adjustments according to market changes.
xiaopeng's difficulties and opportunities are like the fog and light in the abyss. they need to face them bravely in order to finally find their own direction.