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from a technical perspective, the addition of apple intelligence will undoubtedly completely change the smartphone market. this self-developed large-scale model tool will give the iphone a new generation of powerful analytical capabilities and provide users with a more accurate service experience. but as apple ceo tim cook said, "we are committed to making apple intelligence a part of users' lives." this is not a simple addition of "ai functions", it will bring more possibilities to users' daily activities.
however, apple did not clearly state its integration strategy for chatgpt at the press conference. apple will give priority to using its own large model for analysis, but when the analysis capability is insufficient, iphone will recommend users to use chatgpt for further analysis and retain user privacy, giving users the right to choose.
apple's exploration of "ai" is not limited to mobile phones. before 2025, it will be applied in various fields to bring a more convenient life experience to its users. however, mainland china faces special challenges. due to the influence of regulatory policies, chatgpt's ai function will not be able to provide services in china. therefore, apple plans to cooperate with well-known domestic companies to realize the development of local ai functions and launch the complete apple intelligence function in 2025.
however, these developments have also made the market full of expectations. huawei brought a "tri-fold" product at the press conference, which brought new choices to consumers who were waiting to see what was happening. as market competition intensifies, apple needs to come up with more surprises to attract users.
apple's press conference is not only about hardware upgrades, but also represents the direction of technological innovation and market competition. with the advancement of technology and market changes, smartphones will develop in a more personalized and convenient direction.
