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guan leiming

technical director | java

the end of europe's car dream

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this decision is not accidental. volkswagen is facing huge financial pressure and must take action to meet the challenges. in a highly competitive market, high labor costs and outdated factory equipment put them at a disadvantage in cost control. this forces them to make a difficult choice: cut costs in exchange for a chance of survival. however, this choice has also triggered strong opposition from the trade union, adding a political color to the conflict. the trade union represents employee rights and vows to safeguard the rights of employees and resist this decision by volkswagen.

closing german factories means a blow to german manufacturing. it is like a huge slap in the face, which has affected the fate of the german automotive industry. the german automotive industry used to be an important pillar of the german economy, creating a large number of jobs and wealth. today, with the rise of emerging markets, the old model is gradually being abandoned, and the german automotive industry is facing new challenges, with increasingly fierce transformation and competition.

volkswagen's strategy is not simply to seek a way to survive, it is more like looking for a new direction. they are launching an offensive in the chinese market by increasing investment. the chinese market is the world's largest automobile market and the world's largest electric vehicle market. this is an opportunity and a challenge. volkswagen needs to balance its own interests and social responsibilities and find a balance.

however, in the face of fierce competition, volkswagen's investment in china is also facing tremendous pressure. local brands are rising rapidly in the field of electric vehicles, which poses competitive pressure to volkswagen. this puts volkswagen's strategy in china to a huge test. they must achieve overtaking in the field of electric vehicles through technological innovation and localization strategy and find a new balance point.

the fate of volkswagen is a microcosm of the entire automotive industry's transformation period. how it will respond to challenges, choose the right direction, and how its final fate will end will be the key direction for the future development of the automotive industry.

2024-09-08