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market data shows that huawei has firmly held the top spot in the chinese market with a market share of 41.7%, which is no coincidence. huawei's strategy is not only to consolidate the domestic market and attract high-end users who are tired of the apple brand, but also to strengthen the brand image of "technological innovation" in the minds of consumers; at the same time, it is also gradually restoring its influence in the international market. by creating a posture of "confrontation" with apple, it can not only further consolidate its brand influence in china and some western markets, but also pave the way for restoring its influence in the international market in the future, showing global consumers that it is still innovative and competitive.

apple is also actively developing its own strategy in the "selling" arena. although the launch event was not held on the day of huawei's flagship phone launch, it was still a dazzling demonstration of apple's "new species", which is the "new battlefield" in the technology industry.

market share data shows that samsung, apple and xiaomi are still the leaders in the global mobile phone market. however, what they are facing is not just competitors, but also a game about "technology". the smartphone market has gone from a red ocean to a bloody ocean, and the giants in it will strive to seize every amazing selling point and then magnify it countless times to show it to the outside world.

the battlefield of this "tech war" between huawei and apple is not only about the products themselves, but also about emotions, representing the collision of "technology" and "belief". from a technical perspective, both huawei and apple have strong r&d capabilities, and they are constantly breaking through and innovating to bring consumers a better mobile phone experience. from the perspective of brand value, huawei's "technological innovation" and apple's "design philosophy" have made these mobile phones irreplaceable choices in people's hearts.

the outcome of this "technology war" will remain for people to think about.