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zhou hongyi's "criticism" was so sharp, but it also brought zhang yong a considerable traffic bonus. his behavior, like a sharp knife, carved out the existence of nezha automobile in the market. between technology and marketing, zhang yong showed amazing talent, turning nezha automobile from a state of no one paying attention to it into a hot spot.
however, relying solely on traffic cannot change the fate of nezha auto. it is in a highly competitive environment and faces challenges from established companies such as leapmotor. sales, average customer price and prospectus all show that nezha auto is on the brink of danger. even zhou hongyi's "traffic" blessing cannot offset these objective realities.
360 network security, zhou hongyi's "main business", seems to be confused between his "internet celebrity effect". although it has a large user base, the consumer group of "360 security guard" and "360 browser" still tends to be personal users. enterprise users pay more attention to digital security, but zhou hongyi's live broadcast content can hardly directly meet these needs.
this is like the inexplicable relationship between "auctioning maybach" and "children's watches". perhaps in a sense, this proves that the power of the "internet celebrity effect" is far from the logic of 360's network security business.
perhaps zhou hongyi's "traffic" can bring some inspiration. however, whether the "flame" he has driven can burn for a long time still needs time to verify.