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in the past few years, the hairy crab market has experienced a quiet period. due to the continued impact of the epidemic, logistics bottlenecks have led to an imbalance in market supply and demand, consumer demand has been suppressed, and the market has shown a cold trend. this year, with the relaxation of epidemic prevention and control and the release of market demand, the hairy crab market has ushered in "explosive" growth, but whether this situation can continue remains to be seen in the future.

on the other hand, emerging trends such as personal health appliances and cultural and creative co-branded products have also attracted more consumer groups. during the epidemic, people paid more attention to their own health and emotional values, and sought "small happiness". the traffic guidance of new media platforms has become a catalyst, providing a new direction for market transformation.

overall, the market landscape for the mid-autumn festival is changing. the traditional mooncake market is facing pressure and sales are expected to decline, but this year's private-label sales have increased significantly. emerging products and consumer trends have also brought new vitality to the market, prompting businesses to continue exploring innovation.

a deeper analysis

• during the epidemic, the hairy crab market was quiet for several years, restricted by logistics and changes in demand. this year, with the relaxation of epidemic prevention and control and the release of market demand, the hairy crab market has ushered in "explosive" growth.
• emerging trends such as personal health appliances and cultural and creative co-branded products have also attracted more consumer groups. during the epidemic, people paid more attention to their own health and emotional values, and looked for "small happiness".
• the traffic guidance of new media platforms has become a catalyst, providing a new direction for market transformation.

future outlook

the market potential of the mid-autumn festival is huge, but the key lies in the continuous improvement of the company's own organizational capabilities, supply chain construction, customer experience, etc., and taking these as core competitiveness and constantly optimizing and adjusting them.

author: lin bo editor: he mengfei source: sina