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kolon has been continuously expanding its brand influence through innovative strategies such as offline stores and brand culture centers. they not only create comfortable camping spaces in the bustling city, but also create unique and diverse experiences based on the concept of "outdoors". for example, kolon cooperated with the boutique hotel "ji xia shan" to open a destination store in luowuli village, bingzhong, yunnan, to provide outdoor equipment support for backpackers and self-driving enthusiasts.

in addition, kolon actively participates in various outdoor sports events and cooperates with professional athletes to perfectly integrate the charm of sports with brand culture. for example, kolon cooperates with jinyuan to jointly create "outdoor" sports projects, combining brand concepts with sports enthusiasm. these measures not only enhance kolon's popularity, but also expand its audience and extend the brand to a wider range of outdoor fields.

kolon's innovative strategy does not stop there. they continue to explore new business models, such as using online channels to expand brand influence and creating unique experience spaces through offline stores and brand culture centers.

in the future, kolon will continue to expand its offline store network, strengthen its strategic layout in the national high-end retail market, and continue to launch new store spaces through innovative design and creativity. at the same time, it will improve its online channels, open multiple online sales channels such as the official wechat applet, tmall and jd.com, and effectively expand the brand's market influence in areas where physical stores are not available.

kolon's efforts are not only to expand the market, but also to present a more diversified outdoor lifestyle concept and values. they hope to bring consumers a richer outdoor experience through "sustainable" and "professional r&d strength" outdoor equipment.