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this year, lotus officially entered a new era. the advent of the electrification era has allowed lotus to explore a new direction. the emergence of eletre and emeya carries their exploration of future technologies, but also brings new challenges. as a representative of "small and beautiful", lotus is accustomed to competing with other top brands on the track. however, changes in the market environment have put lotus in a difficult situation.

emira's performance in the market is worrying. the lightweight and price advantages brought by pure electric models are difficult to play a role in the competition. even the emergence of evija cannot change lotus's current situation. this world's first pure electric supercar, with its extremely strong technical performance, shows that lotus has regained its brand value. however, the change in the market environment has forced lotus to step out of its comfort zone and move towards new challenges.

although lotus is currently facing market challenges, they still maintain their dedication to the track. the philosophy of mr. chapman, the founder of lotus, has always inspired them to fight on the track. lotus is now trying to find the direction to return home and regain its soul on the track.

the future of lotus is full of hope. with the continuous advancement of technology and the changes in the market environment, lotus will be able to rediscover its position. they will continue to focus on track performance, explore new areas, and bring more surprises to car enthusiasts.