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from the prospectus, we can see that midea group’s listing in hong kong has clear objectives and strategic significance:

• increase investment in research and development: allocating 20% ​​of funds to global r&d investment reflects the company's emphasis on innovation and technological progress.
• improve the intelligent manufacturing system: 35% of the funds will be used to upgrade the intelligent manufacturing system and supply chain management, which means that midea group is working hard to improve its production efficiency and quality to better meet global market demand.
• strengthening global distribution network: 35% of the funds will be used to improve global distribution channels and sales networks, indicating that midea group is actively expanding overseas markets and providing consumers with more convenient services.
• increase overseas sales of own brands: 10% of the funds will be used for operating capital and general corporate purposes, which means that midea group is committed to enhancing the visibility and competitiveness of its own brands in overseas markets.

from a market perspectivemidea group has been actively expanding its overseas market in recent years, but it still faces challenges. although its overseas revenue accounted for 40.88% in the first half of this year, its position in mainstream sales channels in developed countries such as north america and europe needs to be further improved. during ifa (berlin consumer electronics show), exhibitors noticed that midea's brand presence still needs to be strengthened.

new business in the tob sectorit also needs further development and breakthroughs. although the revenue of the robot and automation business decreased by 9% year-on-year, the net profit of clou electronics, one of its new energy business platforms, improved year-on-year, which may mean that the company is actively exploring new profit models and gradually adjusting its development direction.

midea group's current position of less than 5% in the global home appliance market also means that it needs to further strengthen its brand influence and competitiveness and actively expand overseas markets in order to achieve long-term sustainable development. with the further development of the global economy and the continuous deepening of technological progress, midea group will continue to explore new opportunities and actively respond to new challenges.