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Google’s decision not to phase out third-party cookies immediately, but to let Chrome users decide for themselves how to share their data with advertisers, has not only changed the way digital advertising works, but has also had a ripple effect on many industries.

For companies that rely on precision advertising to acquire users and promote products, Google's decision means that they need to readjust their marketing strategies. The precise positioning and personalized recommendations that were previously achieved through cookies may no longer be so effective. Companies need to find new ways to understand user needs and improve marketing effectiveness. This may prompt companies to increase investment in market research, data analysis, etc., thereby creating a greater demand for relevant professionals.

At the same time, from a technical perspective, this decision has promoted the industry's research and development and application of privacy protection technology. In order to achieve effective advertising while respecting user privacy, the technical team needs to continue to innovate and develop smarter and safer solutions. This undoubtedly provides new development opportunities and challenges for technical talents, and professionals with privacy protection and data processing skills will be highly favored.

In addition, Google's decision also affects the operating model of advertising platforms and agencies. They need to quickly adapt to the new rules and re-evaluate the effectiveness and cost of advertising. In order to remain competitive in a changing environment, they may increase their efforts in recruiting and training talents to enhance the professionalism and coping capabilities of their teams.

Back to the topic of finding people for projects. In such an environment full of changes and challenges, it becomes more critical to release projects and find people. Project owners need to accurately find talents who have the ability to adapt to the new environment to ensure the smooth progress of the project. For example, for a new marketing project, the project owner may need to find compound talents who are familiar with both traditional marketing methods and emerging digital technologies, and who can develop effective marketing strategies while respecting user privacy.

For job seekers, understanding the changing trends of the industry and constantly improving their skills and knowledge to adapt to market needs are the only ways to stand out in the fiercely competitive job market. They need to pay attention to the decision-making dynamics of industry giants such as Google, plan ahead, and create more opportunities for their career development.

In short, Google's decision on cookies was like a fuse, triggering a series of changes and adjustments. In this process, posting projects and finding people became an important bridge connecting demand and supply, and played a vital role in promoting the development and innovation of the industry.