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The development of the Mazda brand in the Chinese market has not been smooth sailing. In the early days, it attracted many consumers with its unique design and handling performance. However, as market competition intensified, Mazda faced many challenges.

On the one hand, consumer demands are constantly changing. Today's consumers pay more attention to the intelligence, comfort and space performance of vehicles. However, Mazda's updates in these aspects are relatively lagging behind and failed to meet consumer expectations in a timely manner.

On the other hand, market competition is fierce. Many automobile brands have launched competitive models, providing more choices in terms of price, configuration, service, etc. Mazda's advantage has gradually weakened in this fierce competition.

In addition, Mazda's marketing strategy also has certain problems. Insufficient investment in brand promotion and publicity has led to a decline in brand awareness and influence. Moreover, the construction and management of sales channels are not perfect, which affects consumers' purchasing experience.

As Mazda's main model, the Mazda Angkesaila has not been able to reverse the situation despite a large price cut. This is not only related to the overall market environment, but also to the characteristics and positioning of the model itself.

In terms of product features, although the Angkesaila has excellent handling performance, it lacks space and comfort. For consumers who focus on family use and comfort, it is relatively less attractive.

In terms of positioning, the Angkesaila is mainly aimed at young consumers. However, as young consumers' car purchase budgets increase and their requirements for quality increase, the competitive advantage of the Angkesaila is no longer obvious.

So, what is the future development direction of Mazda? First of all, it needs to increase R&D investment and launch models that better meet market demand. While maintaining the advantages of handling performance, it also needs to improve the vehicle's intelligence, comfort and space performance.

Secondly, strengthen brand building and marketing promotion, improve brand awareness and reputation, and enhance consumers' recognition and loyalty to the brand.

In addition, we will optimize sales channels and service systems to provide consumers with more convenient and high-quality car purchase and after-sales services, and improve consumer satisfaction.

In short, if Mazda wants to rise again in the Chinese market, it needs to continue to innovate and improve, adapt to market changes, and meet consumer needs. Only in this way can it win a place in the fierce market competition.