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The rise of the new energy vehicle market has led companies to increase their R&D and promotion efforts. BMW's new move aims to overcome consumers' concerns about the range of electric vehicles and expand its market share. This requires the support of various professional talents, from technology research and development to marketing.

In terms of project recruitment, new energy vehicle-related projects have more diversified and specialized talent requirements. For example, R&D personnel who understand battery technology and intelligent driving systems are needed, as well as marketing talents who are good at market analysis and brand promotion.

BMW's move has also prompted other auto brands to accelerate innovation and talent competition, which means that when recruiting talents for projects, they should not only focus on domestic talents, but also look internationally to attract professionals with global vision and innovative thinking.

For individuals, if they want to devote themselves to new energy vehicle related projects, they need to continuously improve their professional skills and comprehensive qualities. They must not only master advanced technical knowledge, but also have good teamwork and communication skills.

From a social perspective, the development of new energy vehicles has driven the prosperity of related industrial chains and created a large number of employment opportunities. However, it has also posed new challenges to practitioners in the traditional fuel vehicle industry, who may need to re-plan their career development direction.

In short, the new functions of BMW mobile applications not only promote the development of new energy vehicles, but also bring new opportunities and challenges to project recruitment. We should actively adapt to this change and seize the opportunities given by the times.