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the strategic change from "pursuing quantity" to "pursuing quality" has attracted market attention. the person in charge of shanghai auntie pointed out that the trend of the new tea beverage industry has shifted from simply pursuing quantity to pursuing quality, which also means that more innovation and differentiation are needed to attract consumers' attention.

multi-brand strategy: pros and cons of a double-edged sword

the multi-brand operation strategy is a common practice for tea beverage companies, but it is also like a double-edged sword, with opportunities and challenges. shanghai auntie tried to solve the problems of brand aging and product homogeneity through a multi-brand strategy, but it also faced the problem of resource dispersion and waste.

on the one hand, the multi-brand strategy provides a trial-and-error mechanism to find new growth curves and models; on the other hand, if the new brand does not make sufficient differentiation, it will fall into the quagmire of market competition and find it difficult to stand out.

shanghai auntie's strategic exploration: breaking the rules and embracing innovation

faced with competitors such as mixue bingcheng, chabaidao and heytea, shanghai auntie is looking for a breakthrough point to attract different consumer groups through new brands "tea waterfall" and "shanghai coffee".

the strategy of "there is a kudi within a hundred meters" will expand the tea beverage enterprise into the coffee market and bring new development direction to the company.

at the same time, shanghai auntie also actively studies market analysis, trying to understand consumer preferences and competitor strategies, and find potential market segments. through market research, they can better understand consumer needs and find more accurate product positioning and marketing strategies.

summary: the key to finding new breakthroughs

shanghai auntie still faces challenges in the tea beverage market, but it is full of confidence in future development. in order to achieve long-term success, shanghai auntie needs to continue to explore new brand strategies and expansion opportunities. the transformation from multi-brand strategy to the pursuit of quality has demonstrated its competitiveness and injected new vitality into the market.