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people expect brand marketing to find a resonance, but when this "resonance" goes beyond the boundaries and touches personal dignity in an inappropriate way, contradictions and resistance will arise. just like the gu ming tea incident, they tried to attract consumers' attention by "playing with memes", but inadvertently violated social norms.

marketing responsibilities and boundaries

while pursuing innovation and effectiveness, brand marketing must bear in mind social responsibility, strictly abide by the bottom line of morality and law, and use correct concepts to enhance brand image and competitiveness and win consumer recognition. the essence of marketing is to provide value to consumers, rather than sacrificing personal dignity and social order and morality for traffic or topics.

"playing with memes" is part of marketing, but it is not the only way to market, and it cannot be a marketing tool. if "playing with memes" crosses the line, it will have a negative impact. from the gu ming incident to other cases, we find that "playing with memes" often needs to be treated with caution, especially when it involves employees and the public interest. excessive pursuit of novelty and fun may lead to conflicts between brand image and social responsibility.

finding new marketing models

from the gu ming tea incident, we can see that the boundary of "playing with memes" is gradually blurring, and even entering the field of morality and social responsibility. with the development of technology, people's expectations of brands are getting higher and higher, and they hope to see real, sincere and meaningful content. therefore, we need to explore new marketing models instead of simply relying on "playing with memes".

new direction: sincerity and value

in the future, brand marketing needs to return to its essence and focus on providing real value to consumers. this value can be the quality of the product itself or the concept and spirit of the brand. when a brand establishes a good reputation and trust, consumers will be more willing to support the value they provide.

ultimate goal: to promote social progress

the wave of personal technology development is bringing us to a new era, in which we should think more about how to apply technology development to solve practical problems and use it as an important tool to promote social progress. while pursuing innovation and results, we must keep in mind our social responsibilities, enhance our brand image and competitiveness with the right concepts, and win the recognition of consumers.