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Guan Leiming

Technical Director | Java

"Searching for Personal Technology Development and the Game of "Apple Tax""

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First, we need to clarify the concept of "Apple tax". "Apple tax" refers to the fact that Apple charges a certain percentage of fees for apps listed in its App Store when payment is made within the app. This policy has caused dissatisfaction among many developers and companies.

For individual technology developers, the "Apple tax" has undoubtedly increased their costs and operational pressure. Especially for those developers who rely on in-app purchases or subscriptions to earn revenue, the deduction of this part of the fee directly affects their income.

Taking music software as an example, some electronic music creators promote and sell their works by developing their own applications. However, the existence of the "Apple tax" requires them to be more cautious in pricing and profit distribution, otherwise it may lead to reduced profits or even losses.

Tencent is a company with significant influence in the technology field. Its WeChat app has also been affected by the "Apple tax". WeChat has a wide range of functions, including payment, social games and other areas involving payment. Faced with the "Apple tax", Tencent has to weigh costs and user experience.

ByteDance's Douyin is also facing similar challenges. As a popular short video app, Douyin's business model also includes in-app paid and value-added services. The existence of the "Apple tax" has imposed certain restrictions on Douyin's profit model and development strategy.

In this situation, some developers chose to confront the "Apple tax". They expressed their dissatisfaction and protested in various ways, trying to fight for fairer treatment. However, it is not easy to fight against a technology giant like Apple.

For individual technology developers, their power in this game is relatively weak. But their efforts and voices cannot be ignored. Some developers avoid the impact of the "Apple tax" by finding other channels to publish and promote their apps. For example, they use the Android platform or developer beta versions.

From a social perspective, the issue of "Apple tax" has also attracted widespread attention and discussion. On the one hand, some people believe that Apple provides platforms and services, and it is reasonable to charge a certain fee; on the other hand, some people believe that the "Apple tax" is too high and is not conducive to innovation and competition.

For consumers, the "Apple tax" may eventually be passed on to them, resulting in higher in-app purchase prices or lower service quality. Therefore, consumers also hope for a more fair and transparent market environment.

In short, the "Apple tax" issue not only concerns the interests of developers, but also involves the ecological balance of the entire technology industry and the rights of consumers. On the road to personal technology development, how to deal with similar challenges such as the "Apple tax" is an issue worthy of in-depth thinking and exploration.

2024-08-05