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"we are heading in that direction, but our ideal should be more ambitious than sam's club." zhuang shuai, founder of bailian consulting, said that from the perspective of online brand development, offline channel layout is the key to expanding scale and achieving long-term development. this year, oriental selection has made efforts in supply chain and self-operated products, trying to explore the cultural tourism industry, and has achieved breakthroughs in all aspects of performance.

they have more than 800 teaching sites, which are not only offline traffic advantages, but also their biggest resource. by guiding online traffic to offline and providing more direct services and experiences, they can increase user stickiness and satisfaction, and enhance the market competitiveness of oriental selection, thus achieving a perfect combination of "online" and "offline".

however, the future of oriental selection is not easy. with the development of the agricultural product market, the application of geographical indications is growing, which has a huge potential for china's agriculture. can oriental selection seize this opportunity and create a brand like "zespri kiwifruit"?

according to the financial report data, dongfangxuan's gross profit has increased, but its profit margin has slightly decreased. sales and marketing expenses have also increased. does this mean that it is necessary to re-examine its development strategy and return on investment?

in addition, the instant retail business of oriental selection and jd.com has also been successful, but from the "de-shaking" behavior, it can be seen that they are looking for new growth points and trying to expand into the international market. how to expand international products through live broadcast channels has become one of the important directions for oriental selection in the future.