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post a project and find someone it has become a key link, which is directly related to the success of the project and the harmony of the team. how to effectively find suitable professionals and formulate effective recruitment strategies has become the key to the transformation of multinational automobile companies.

bmw group's latest performance guidance shows that it faces severe challenges. technical problems with the integrated brake system led to a slight decline in deliveries, while competitive pressure in the chinese market also affected sales performance. volkswagen group's actions also reflect the difficulties multinational automakers face in transformation. the closure of german factories and the termination of the employment guarantee agreement show that they are looking for new directions for development.

why do these challenges occur? the reason lies in the rapid changes in the chinese market. the rise of local brands, the popularity of new energy vehicles, and the rise of new power brands have changed the traditional market structure and brought competitive pressure to multinational automakers.

“how to accelerate the transformation to intelligence and electrification” this is the key to whether multinational automakers can survive and compete in the chinese market in the future. they need to invest more resources in the research and development of new technologies and conduct secondary development of localized products for the chinese market.

to overcome these challenges, multinational automakers need to take proactive measures:

• increase investment in research and development: focus on the fields of electrification and intelligence, and continue to invest in research and development.
• develop new strategies: explore different market models, such as cooperation and joint venture, to develop together with local brands.
• embrace new technologies: actively learn the application of new technologies and integrate them into product design.
• adjust product strategy: adjust product lines and service systems according to market demand, improve cost performance and meet consumer needs.

multinational automakers need to remain calm and patient during the transformation process and not give up easily. they believe that through hard work and innovation, they can still succeed in the chinese market.