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Guan Leiming

Technical Director | Java

New trends and talent demands of cross-border e-commerce projects supported by the Ministry of Commerce

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Under this trend, the demand for various types of professional talents is becoming increasingly prominent. From brand planning to marketing, from supply chain management to customer service, every link needs capable and experienced talents to support.

For example, in terms of brand cultivation, we need talents who are proficient in brand positioning and shaping, who can explore unique selling points and create a competitive brand image. They need to understand the cultural differences and consumer needs of different markets and formulate precise marketing strategies.

In the field of supply chain management, talents who are familiar with logistics operations, inventory control and supplier relationship maintenance are crucial. They need to ensure that goods can be delivered to consumers efficiently and on time, while optimizing costs and improving operational efficiency.

In terms of marketing, people who know how to use various online and offline channels for promotion can help brands quickly expand their visibility and attract more customers. They need to master the latest marketing tools and technologies, such as social media marketing and search engine optimization.

The customer service link cannot be ignored either. Talents with good communication skills and problem-solving abilities can improve customer satisfaction and promote word-of-mouth communication and the establishment of brand loyalty.

However, it is not easy to find talents that meet these requirements. On the one hand, professional talents in related fields are relatively scarce and the market competition is fierce. On the other hand, during the recruitment process, companies often face problems such as inaccurate assessment of talent capabilities and limited recruitment channels.

In order to solve these problems, companies need to optimize their recruitment strategies. First, they need to clarify their talent needs and job requirements and develop a clear recruitment plan. Second, they can broaden their recruitment channels, not only through traditional recruitment websites, but also through social media, industry forums and other platforms to find suitable talents.

In addition, strengthening cooperation with universities and training institutions is also an effective way to cultivate and reserve potential talent resources in advance by establishing internship bases and conducting training courses.

At the same time, talents themselves also need to continuously improve their abilities and qualities to adapt to the development and changes of the industry, continue to learn new knowledge and skills, accumulate practical experience, and improve their competitiveness.

In short, under the general background of the Ministry of Commerce supporting the development of cross-border e-commerce, both enterprises and talents need to respond proactively and jointly promote the prosperity and development of the industry.

2024-08-03